Digital Marketing Diploma

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Digital Marketing Diploma

Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, Social Media, SEO, Mobile ads, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close the skills gap and keep yourself relevant in a changing market.

Duration: 60 Hours
Months: 3 Months
Sessions: 10 (One Session Per Week)
Language: (EN-AR)

Program overview

Module 1:

Digital Marketing Fundamentals

The Digital Age Vs. Old-Fashioned Marketing Practices.
Social Media Marketing & Engagement.
Digital Marketing Performance
Business Model
Marketing Funnel

Module 2:

Build Up Your Website & Manage Your Online Visibility

Audience Structuring.
Keyword Research & Analysis.
Websites Type
Hosting / Domains
Web design / Themes
Manage Your Website

Module 3:

Content Marketing & Blogging

Persona Building
Social Media Content Calendar
Content Marketing Role in SEO and PR.
Brand storytelling.
Inspirational Content Marketing case studies.

Module 4:

Social Media Marketing

Introduction to Social Media Platforms.
Digital Engagement & Channels Moderation.
Social Media Business Manager
Social Media Manage Account
Social Media Strategy & Action Plan
Social Media Analysis
Social Media Tools

Module 5:

Digital Advertising & Performance Marketing

Google Campaign Structure & Best Practices.
Display Vs Search Ad Campaigns.
Campaign Performance?
Youtube Campaign
Meta Ads (Facebook/Instagram)
Create Media Buying Plan Plan
Campaigns Tracking & Insights

Module 6:

Digital Analytics & Measurement

Why Marketing Analytics is Important to measure your business success?
How to Measure Websites performance & Landing Pages.
How to Use Google Analytics to assess your social media effort?

Module 7:

SEO | Search Engine Optimization

Search Engine Optimization Introduction
How to audit website
Keyword strategy
Ranking factors
On-Page / Off-Page Optimization
Tracking Tools (Search Console/Analytics/ SEMrush/Clarity )

Module 8:

AI for Digital Marketing

Build a full monthly content calendar using ChatGPT + Canva AI
Create an end-to-end automation flow with ChatGPT, Zapier, and ManyChat
Produce social videos (Reels & TikToks) using AI video tools
Build a personalized Prompt Library for your company or clients

After the completion of this diploma, participants will be able to:

What Will You Learn in the Digital Marketing Diploma?
- Hands-on experience in managing complete digital marketing activities after completing the diploma, with continuous support and guidance to help you implement real strategies effectively.
- Practical training opportunity with the Word of Mouth team, allowing you to work on real campaigns and gain in-market experience.
- Professional advertising campaign management using the latest platforms and tools to maximize performance and return on investment (ROI).
- Design and build a fully professional website, optimized for search engines and user experience (UX/UI).
- Master the use of AI tools in digital marketing, including content generation, campaign optimization, performance analysis, and workflow automation.
- Learn the core principles of content marketing and understand what makes content go viral and engage audiences.
- Understand how search engines work (SEO) and learn how to use keywords and optimize your website for better search rankings.
- Develop the right social media marketing mix, tailored to each platform and audience type to maximize engagement.
- Explore real case studies and success stories from top-performing brands and campaigns to gain insights you can apply in your own work.

Digital Marketing Diploma