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MOR. – Fashion Brand
We developed the full brand identity including:
– Brand name (MOR.)
– Logo design– Visual tone and style MOR.
is a modern fashion brand that started with premium men’s wear and is expanding into women’s and kidswear.
The project aimed to address key challenges in brand perception, market positioning, and visual consistency to launch a new brand into a competitive wellness market.
Craft a memorable and modern brand identity that reflects tranquility and trust.
Design packaging that stands out on shelves and communicates a premium feel.
Establish a clear and compelling art direction for all brand communications.
A showcase of the new brand identity applied across various touchpoints, from digital to print, demonstrating its flexibility and impact.
MOR. emerged with a vision to redefine everyday fashion through modern design, premium quality, and a bold yet minimal identity. What began as a contemporary men’s wear line quickly expanded into a full lifestyle brand poised to serve women and kids with the same commitment to craftsmanship and style.
From naming the brand to building its complete visual identity, we crafted an aesthetic that reflects confidence, versatility, and effortless sophistication. The clean logo, refined color direction, and modern visual tone were all designed to express the brand’s forward-thinking spirit and its promise of elevated, accessible fashion.
This new identity positioned MOR. as a fashion label with depth—one that appeals to trend-aware consumers seeking a blend of quality, comfort, and timeless style. The brand now stands ready for growth across multiple categories, unified under a strong and memorable identity.
Let’s work together to create a brand identity that tells your story and connects with your audience. Get in touch to start the conversation.