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Ezeefresh – Fresh Produce Brand
When Ezeefresh wanted to launch, they didn’t just need a logo…
They needed a brand that breathes freshness.
We created their full visual identity from scratch — from the logo to the color palette, typography, and packaging elements.
Everything was built to reflect their core values:
freshness, health, and modern simplicity.
Scope: Full branding package – logo design, brand guidelines, tone of voice, packaging directions.
The project aimed to address key challenges in brand perception, market positioning, and visual consistency to launch a new brand into a competitive wellness market.
Craft a memorable and modern brand identity that reflects tranquility and trust.
Design packaging that stands out on shelves and communicates a premium feel.
Establish a clear and compelling art direction for all brand communications.
A showcase of the new brand identity applied across various touchpoints, from digital to print, demonstrating its flexibility and impact.
Ezeefresh entered the market with a clear ambition: to redefine how freshness is seen, felt, and experienced. More than just a produce brand, they wanted an identity that embodied vitality, health, and modern simplicity.
From the ground up, we crafted a visual ecosystem that breathes freshness—beginning with a clean, contemporary logo and extending into a vibrant color palette, crisp typography, and thoughtful packaging elements. Every detail was designed to communicate purity and trust, giving Ezeefresh a look and voice that stands out in a competitive market.
The new identity seamlessly aligns with the brand’s core values, enabling Ezeefresh to launch confidently with a strong, cohesive presence that resonates with health-conscious audiences and positions the brand for long-term growth.
Let’s work together to create a brand identity that tells your story and connects with your audience. Get in touch to start the conversation.