استراتيجية التسويق بالمحتوى

Ibrahim Abdelaziz
Digital Creative Director / Marketing Consultant

Mr. Ibrahim is one of the most professional marketing consultant and digital
marketing cooperate trainer. He has over 10 years of experience in the marketing
field as a trainer and consultant. He is specialized in marketing and digital marketing
strategies, websites development, SEO, SEM, digital project management e social
media management, digital communication, web content editing, copy- writing, web
advertising and web analytics.
He was responsible for several projects in different industries which expanded his
experience. He offered around 10,755 training hours.

WORK EXPERIENCE:
Creative Director in FMCG / Automotive / Training Industries

• A day to day mix of hands-on creating and directing
• Work in true collaboration with the client and lead on for Brand Guardianship on their
projects to ensure that the client experience is as positive as possible
• Lead the plan of projects from start to finish — working collaboratively across teams
on ideation, creation, and implementation. This creative responsibility will ensure
solutions are realized and delivered to the highest quality of creative standards
• Work closely with senior clients and the Creative Lead during the kick-off to create
strong concepts from the initial briefing
• Develop a deep understanding of target audiences and the client's marketing
strategy to deliver high-quality results that have an instant, positive impact on the
consumer, promoting the product or brand.
• Oversee the creation, from scratch, of print artworks, GIF's, MEMEs, Social Media
assets, videos, POS, and different event and campaign collateral
• Keep up to date with current cultural, category, and design trends
• Provide feedback and direction to the design, copy, and post teams for the best
creative output.
• Oversee the execution of concepts to final delivery to ensure their ideas are
developed in line with the idea
• Support the Creative Lead to ensure that the quality of design, copy, and post in the
team is maintained to a high standard
• Solid creative judgment supported by experience and examples
• Be the client's advocate with strategic understanding and leadership of the brand
• The confidence to persuasively present and sell their work – and their team's work

Digital Marketing Manager in a well-known Business Solutions Companies:

• Plan marketing and branding objectives
• Prepare marketing strategies alongside other company executives and staff
• Analyze market trends and recommend changes to marketing and business
development
• Strategies based on analysis and feedback.
• Web Management and SEO / SEM - Expand product solutions and offerings
• Google SERP - Pay-per-Click Advertising - Content Media - Affiliate Marketing - Email
Marketing - Social Media Management - Website Management
• Prepare and adhere to budgets
• Oversee creation and delivery of press releases, advertisements, and other
marketing materials
• Design print ads and publications
• Ensure brand messages are consistent
• Gather and analyze customer insight
• Nurture and enrich all external perceptions of the company and growth of market
share
• Engage consumers on social media
• Deepen relationships with all media to ensure the most effective messaging and
positioning of the organization
• Lead all areas of content generation and production across all media platforms
• Take calculated risks based on data-driven analytic
• Drive overall CRM and direct marketing
• Engage other organizations within the community
• Collaborate with sales and sourcing to develop strategic partnership activities and
implement the execution framework and strategic plan on identified opportunities
• Develop and lead a marketing team that will develop and execute new concepts,
business models, channels and partners to position business as innovator and
leader

Marketing Account Manager at Automotive Company

• Handling the daily marketing activates
• Developing suitable content ideas for every channel
• Following up social media insights and analyzing the performance of each channel
• Managing Facebook Ads and allocate budget effectively
• Preparing monthly report for clients
• Google Ad words and Google Analytics
• Demonstrates the ability to manage all search issues for the client
• Functions as a fully informed and reliable source of information for team members
• Train team members on utilization of new tools, platforms, strategies, and
optimization tactics
• Execute and champion each and every technical task related to Search Engine
Optimization (SEO)
• Ability to come up with actionable implementation items on clients’ websites
• Maintain high levels of awareness of organic and local search trends, best practices
and solutions with product team to optimize and maximize onsite SEO
• Contact and communicate with clients on a regular basis to review website and
campaign performances, and ROI, suggesting additional online marketing strategies
to increase conversion
• Keep current on the latest trends and technology in the search marketing and hotel
marketing industry
• Strong time management skills
• Ability to drive qualified traffic to web sites
• Strong Analytical skills and experience using enterprise Web Analytics

CERTIFICATIONS:
• Strategic Marketing Diploma- ISMM
• eCommerce Diploma – DMI
• Digital Marketing Transformation – DMI
• Digital marketing Certificate - Digital Marketing Institute
• Tracking Marketing & Analysis – PRIMEDIA
• Consumer Behavior Diploma – Oxford Training.
• SEO E-Commerce- Digital Marketing Institute
• Search Engine Optimization Advanced- SEMRUSH
• Web Master Tools – Tick SE.
• Content Marketing- CMI
• Marketing Strategy and Planning- AUC
• Google Analytics Advanced- Google
• Google Ads - Google
• Professional Marketing Diploma
• DoubleClick Search Fundamental- DoubleClick