الكاتب: Dr.Ibrahim Abdelaziz

Ibrahim Abdelaziz Digital Creative Director / Marketing ConsultantMr. Ibrahim is one of the most professional marketing consultant and digital marketing cooperate trainer. He has over 10 years of experience in the marketing field as a trainer and consultant. He is specialized in marketing and digital marketing strategies, websites development, SEO, SEM, digital project management e social media management, digital communication, web content editing, copy- writing, web advertising and web analytics. He was responsible for several projects in different industries which expanded his experience. He offered around 10,755 training hours.WORK EXPERIENCE: Creative Director in FMCG / Automotive / Training Industries• A day to day mix of hands-on creating and directing • Work in true collaboration with the client and lead on for Brand Guardianship on their projects to ensure that the client experience is as positive as possible • Lead the plan of projects from start to finish — working collaboratively across teams on ideation, creation, and implementation. This creative responsibility will ensure solutions are realized and delivered to the highest quality of creative standards • Work closely with senior clients and the Creative Lead during the kick-off to create strong concepts from the initial briefing • Develop a deep understanding of target audiences and the client's marketing strategy to deliver high-quality results that have an instant, positive impact on the consumer, promoting the product or brand. • Oversee the creation, from scratch, of print artworks, GIF's, MEMEs, Social Media assets, videos, POS, and different event and campaign collateral • Keep up to date with current cultural, category, and design trends • Provide feedback and direction to the design, copy, and post teams for the best creative output. • Oversee the execution of concepts to final delivery to ensure their ideas are developed in line with the idea • Support the Creative Lead to ensure that the quality of design, copy, and post in the team is maintained to a high standard • Solid creative judgment supported by experience and examples • Be the client's advocate with strategic understanding and leadership of the brand • The confidence to persuasively present and sell their work – and their team's workDigital Marketing Manager in a well-known Business Solutions Companies:• Plan marketing and branding objectives • Prepare marketing strategies alongside other company executives and staff • Analyze market trends and recommend changes to marketing and business development • Strategies based on analysis and feedback. • Web Management and SEO / SEM - Expand product solutions and offerings • Google SERP - Pay-per-Click Advertising - Content Media - Affiliate Marketing - Email Marketing - Social Media Management - Website Management • Prepare and adhere to budgets • Oversee creation and delivery of press releases, advertisements, and other marketing materials • Design print ads and publications • Ensure brand messages are consistent • Gather and analyze customer insight • Nurture and enrich all external perceptions of the company and growth of market share • Engage consumers on social media • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization • Lead all areas of content generation and production across all media platforms • Take calculated risks based on data-driven analytic • Drive overall CRM and direct marketing • Engage other organizations within the community • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leaderMarketing Account Manager at Automotive Company• Handling the daily marketing activates • Developing suitable content ideas for every channel • Following up social media insights and analyzing the performance of each channel • Managing Facebook Ads and allocate budget effectively • Preparing monthly report for clients • Google Ad words and Google Analytics • Demonstrates the ability to manage all search issues for the client • Functions as a fully informed and reliable source of information for team members • Train team members on utilization of new tools, platforms, strategies, and optimization tactics • Execute and champion each and every technical task related to Search Engine Optimization (SEO) • Ability to come up with actionable implementation items on clients’ websites • Maintain high levels of awareness of organic and local search trends, best practices and solutions with product team to optimize and maximize onsite SEO • Contact and communicate with clients on a regular basis to review website and campaign performances, and ROI, suggesting additional online marketing strategies to increase conversion • Keep current on the latest trends and technology in the search marketing and hotel marketing industry • Strong time management skills • Ability to drive qualified traffic to web sites • Strong Analytical skills and experience using enterprise Web AnalyticsCERTIFICATIONS: • Strategic Marketing Diploma- ISMM • eCommerce Diploma – DMI • Digital Marketing Transformation – DMI • Digital marketing Certificate - Digital Marketing Institute • Tracking Marketing & Analysis – PRIMEDIA • Consumer Behavior Diploma – Oxford Training. • SEO E-Commerce- Digital Marketing Institute • Search Engine Optimization Advanced- SEMRUSH • Web Master Tools – Tick SE. • Content Marketing- CMI • Marketing Strategy and Planning- AUC • Google Analytics Advanced- Google • Google Ads - Google • Professional Marketing Diploma • DoubleClick Search Fundamental- DoubleClick