الكاتب: Dr.Ibrahim Abdelaziz

Ibrahim Abdelaziz Digital Creative Director / Marketing Consultant Mr. Ibrahim is one of the most professional marketing consultant and digital marketing cooperate trainer. He has over 10 years of experience in the marketing field as a trainer and consultant. He is specialized in marketing and digital marketing strategies, websites development, SEO, SEM, digital project management e social media management, digital communication, web content editing, copy- writing, web advertising and web analytics. He was responsible for several projects in different industries which expanded his experience. He offered around 10,755 training hours. WORK EXPERIENCE: Creative Director in FMCG / Automotive / Training Industries • A day to day mix of hands-on creating and directing • Work in true collaboration with the client and lead on for Brand Guardianship on their projects to ensure that the client experience is as positive as possible • Lead the plan of projects from start to finish — working collaboratively across teams on ideation, creation, and implementation. This creative responsibility will ensure solutions are realized and delivered to the highest quality of creative standards • Work closely with senior clients and the Creative Lead during the kick-off to create strong concepts from the initial briefing • Develop a deep understanding of target audiences and the client's marketing strategy to deliver high-quality results that have an instant, positive impact on the consumer, promoting the product or brand. • Oversee the creation, from scratch, of print artworks, GIF's, MEMEs, Social Media assets, videos, POS, and different event and campaign collateral • Keep up to date with current cultural, category, and design trends • Provide feedback and direction to the design, copy, and post teams for the best creative output. • Oversee the execution of concepts to final delivery to ensure their ideas are developed in line with the idea • Support the Creative Lead to ensure that the quality of design, copy, and post in the team is maintained to a high standard • Solid creative judgment supported by experience and examples • Be the client's advocate with strategic understanding and leadership of the brand • The confidence to persuasively present and sell their work – and their team's work Digital Marketing Manager in a well-known Business Solutions Companies: • Plan marketing and branding objectives • Prepare marketing strategies alongside other company executives and staff • Analyze market trends and recommend changes to marketing and business development • Strategies based on analysis and feedback. • Web Management and SEO / SEM - Expand product solutions and offerings • Google SERP - Pay-per-Click Advertising - Content Media - Affiliate Marketing - Email Marketing - Social Media Management - Website Management • Prepare and adhere to budgets • Oversee creation and delivery of press releases, advertisements, and other marketing materials • Design print ads and publications • Ensure brand messages are consistent • Gather and analyze customer insight • Nurture and enrich all external perceptions of the company and growth of market share • Engage consumers on social media • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization • Lead all areas of content generation and production across all media platforms • Take calculated risks based on data-driven analytic • Drive overall CRM and direct marketing • Engage other organizations within the community • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader Marketing Account Manager at Automotive Company • Handling the daily marketing activates • Developing suitable content ideas for every channel • Following up social media insights and analyzing the performance of each channel • Managing Facebook Ads and allocate budget effectively • Preparing monthly report for clients • Google Ad words and Google Analytics • Demonstrates the ability to manage all search issues for the client • Functions as a fully informed and reliable source of information for team members • Train team members on utilization of new tools, platforms, strategies, and optimization tactics • Execute and champion each and every technical task related to Search Engine Optimization (SEO) • Ability to come up with actionable implementation items on clients’ websites • Maintain high levels of awareness of organic and local search trends, best practices and solutions with product team to optimize and maximize onsite SEO • Contact and communicate with clients on a regular basis to review website and campaign performances, and ROI, suggesting additional online marketing strategies to increase conversion • Keep current on the latest trends and technology in the search marketing and hotel marketing industry • Strong time management skills • Ability to drive qualified traffic to web sites • Strong Analytical skills and experience using enterprise Web Analytics CERTIFICATIONS: • Strategic Marketing Diploma- ISMM • eCommerce Diploma – DMI • Digital Marketing Transformation – DMI • Digital marketing Certificate - Digital Marketing Institute • Tracking Marketing & Analysis – PRIMEDIA • Consumer Behavior Diploma – Oxford Training. • SEO E-Commerce- Digital Marketing Institute • Search Engine Optimization Advanced- SEMRUSH • Web Master Tools – Tick SE. • Content Marketing- CMI • Marketing Strategy and Planning- AUC • Google Analytics Advanced- Google • Google Ads - Google • Professional Marketing Diploma • DoubleClick Search Fundamental- DoubleClick