RQA – Women’s Accessories Brand A premium jewelry and accessories brand targeting Class A women. We managed RQA’s social media with elegant visuals, refined captions, and a tone that speaks directly to modern, classy women. Scope: Social media content creation, visual direction, and audience targeting.
The Challenge
The project aimed to address key challenges in brand perception, market positioning, and visual consistency to launch a new brand into a competitive wellness market.
Identity
Craft a memorable and modern brand identity that reflects tranquility and trust.
Packaging
Design packaging that stands out on shelves and communicates a premium feel.
Direction
Establish a clear and compelling art direction for all brand communications.
Our solution
Brand Strategy & Positioning: Defining the core values and unique selling proposition.
Logo & Visual Identity Design: Creating a versatile and timeless logo system.
Digital Style Guide: Ensuring consistency across all online platforms.
Packaging & Unboxing Experience: Designing tangible assets that delight customers.
Logo
A versatile logo system designed for maximum flexibility across all applications
Color Palette
A refined color system that balances sophistication with vibrancy
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Brand Applications
A showcase of the new brand identity applied across various touchpoints, from digital to print, demonstrating its flexibility and impact.
The Brand Story
Through a refined blend of elegant visuals, artistic styling, and a sophisticated social media presence, RQA was elevated into a premium accessories brand that speaks directly to modern, Class-A women. Each piece was positioned not merely as an accessory, but as an expression of confidence, femininity, and timeless taste.
Our visual direction and curated content strategy helped RQA connect deeply with its audience, establishing the brand as a go-to destination for women who value luxury, detail, and effortless style. The renewed identity strengthened engagement, increased demand, and built a loyal community around the beauty of everyday elegance.
Ready to build your brand?
Let’s work together to create a brand identity that tells your story and connects with your audience. Get in touch to start the conversation.